Infographic: The History and Evolution of Email Marketing

|by Demi-Leigh Donohoe

The first electronic message - now better known as 'email' - was sent in 1971. Almost fifty years ago.

Since then, email has come a long way. Technology has taken over, and data suggests that email generates a higher ROI than any other marketing channel.

Email has transformed from simple messages between academics to one of the most popular forms of communication across the globe. In 2019, global email users amounted to 3.9 billion, and that figure is expected to grow to 4.3 billion by 2023. (Radicati Group)

Not many technologies would manage to survive, not to mention thrive, for almost five decades. Yet email has.

Check out this infographic we've put together that that shows how email became a major part of our lives, and how we predict it will evolve in the years to come.

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