Use contact data to your advantage. Easily build intelligent marketing automation programs that send email campaigns based on behaviour, data profile and your custom segments.
Drag & Drop Editor
No HTML knowledge required, build simple or complex bespoke marketing automation programs in just a few clicks, visually mapping out the optimum customer journey.
Delays & Decisions
Create automation workflows that move contacts towards your goals at their own speed. Taking their personal behaviour and interaction into account, decide how to support each contact’s unique customer journey.
The marketing automation tools you need to schedule activity such as autoresponder emails for timely communications triggered by contact behaviour, engagement, or profiling.
Combine the advanced workflow builder with WebTrack to deliver content based on pages viewed or time on site.
Use contact data to your advantage. With advanced segmentation, your targeting options are endless. Send your contacts customised content based on their individual preferences, using their own behaviours to improve the targeting of your messaging and campaigns.
Better management of your marketing automation; understand how your audience travels through the workflow, where they drop out and where new contacts are added to further optimise your customer journey.
Nurture opportunity, generate leads
From web sign up auto-responders to lead nurturing programmes and even retargeting campaigns, lead your contacts through a smooth and engaging customer journey with our marketing automation software.
Take care of your contacts, guiding them towards conversion with conversational, automated marketing campaigns. Using a combination of sends, delays and decisions, build brand loyalty and nurture leads until they’re ready to be passed over to your sales team.
Focus your efforts on hot prospects, identifying those who are engaged, more likely to convert and, ultimately, drive a return. Identify interest and feed your sales team on the same page. Rank your contacts, scoring actions against your bespoke criteria to reflect high engagement with your brand, product or service.