Working with Pending Opt-Ins

If you have opt-in verification enabled on your account (meaning you require new contacts to verify their opt-in status through an opt-in trigger email) you might have some contacts end up in a 'Pending' area. Let's take a look at what that means.

When do contacts become 'Pending'?

If you have enabled the opt-in verification on your forms/surveys, once a new contact is added via those methods, they will be classed as 'Pending' until they confirm their opt-in status through the opt-in trigger email.

You will not be able to send any marketing communications to contacts with a 'Pending' status.

They will only be added as an active contact when they have confirmed their opt-in status. 

If a contact rejects the opt-in message via the trigger email, the contact will move from 'Pending' to 'Suppressed'.

How to view pending contacts

To view your pending contacts, navigate to 'Subscribers' on the main navigation bar and select 'Pending Opt-Ins' from the dropdown.

You will then see a list of contacts who have received an opt-in email but haven't yet confirmed their opt-in status.

You will be able to see the time and date of when the last opt-in email was sent. 

You can also resend the opt-in email from here - simply click on the cog icon next to the relevant contact, and select 'Re-send opt-in email'.

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