What happens when a contact resubscribes?

Contacts can opt-in and opt-out from your email marketing campaigns at any time.

But what happens when someone wants to opt back into your lists after previously unsubscribing?

Here is your answer:

  • The contact clicks on an opt-in/resubscribe link, or completes a form that will resubscribe them.
  • The contact is then added to your general contact area, but will not be added to specific lists until you allocate them manually.
  • The contact will receive an email that contains a link that they need to click on to confirm that they want to unsubscribe. This process ensures that each contact that wants to resubscribe has been verified.

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