In an email campaign’s reports, you will be able to see ‘Campaign Removals‘ at the bottom of the ‘Campaign Overview’ page.

Here, you will see how many of the following you received on the campaign send:

  • Unsubscribed
  • Dropped
  • Bounced
  • ISP Complaints

In this article, we will discuss what it means when contacts are 'Dropped' from your email campaign.

What are dropped contacts?

A contact becomes 'Dropped' if an email campaign could not be delivered to their email server.

Dropped contacts are the result of a permanent delivery failure (as opposed to 'Bounced' contacts that are the result of a temporary delivery failure.)

They are permanent because they are caused by unchangeable reasons, such as invalid or expired email addresses, misspelt domain names, or the email server no longer exists. 

What happens to dropped contacts?

Nothing you do will reverse this delivery failure, so any dropped contacts will automatically become suppressed in your account, meaning you cannot send any further marketing emails to them.

This will ensure your delivery rates won’t be badly affected by repeatedly to a dropped contact.

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