In an email campaign’s reports, you will be able to see ‘Campaign Removals‘ at the bottom of the ‘Campaign Overview’ page.

Here, you will see how many of the following you received on the campaign send:

  • Unsubscribed
  • Dropped
  • Bounced
  • ISP Complaints

In this article, we will discuss what it means when contacts are 'Bounced' from your email campaign.

What are bounced contacts?

A contact becomes 'Bounced' if an email campaign could not be delivered to their email server.

Bounced contacts are the result of a temporary delivery failure (as opposed to 'Dropped' contacts that are the result of a permanent delivery failure.)

Bounces occur when the email is recognised and accepted by the recipient’s server but it gets returned to sender - it bounces back.

Your email could bounce for a number of reasons, such as the recipient’s mailbox is full, the email server is down, or the email message is too large.

What happens to bounced contacts?

Ideally, a bounce will turn into a successful delivery after a few attempts at sending the email campaign. 

If you receive a bounce on your email, the Wired Plus platform will attempt to resend the campaign several more times over a period of 24 hours.

If we can’t deliver an email, we will try to send the campaign again after 2 hours, 4 hours, and 8 hours. 

If the email still can’t be delivered after the last try, the contact will become suppressed. This will ensure your delivery rates won’t be badly affected by repeatedly to a dropped contact.

We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. Cookie Policy