During the ‘Create’ stage of building your survey, you can choose from several different question types.
Select the type of question that you would like to insert. Choose question formats which are most likely to elicit the responses you need for your business.
Below, we outline the different question types that are available for your surveys and what each can be used for:
- Textbox: When creating a question that has many different potential answers or that asks respondents for more information about their response, a textbox is the best question format. The placeholder allows you to give a hint or suggestion for the content of the respondent’s answer. Surveys using textboxes for answers generally require longer answers than other question types and are the most open-ended question format available. This question type also maps the answers that are given to a specified data field which allows you to segment or report on these responses easily in the future.
- Dropdown: The dropdown question format allows you to give the user a list of different answers to choose from. Respondents can only select one answer when responding to this type of question. This question format should only be used for closed-questions with clearly defined answers. For example, the question ‘Which breed is your dog?’ only requires one, definitive answer and would be appropriate for this question format. This question type also maps the answers that are given to a specified data field.
- Multiple Choice: A multiple-choice question format allows the respondent to give one or more answers to a question from a list. Respondents can select any number of answers which are relevant to them. This question format can be mapped to a specified data field.
- Checkbox: Similar to a multiple-choice question, this question format allows respondents to give one or more answers to a question from a list. This question format can be mapped to a specified data field.
- Date/Time: Used when the response to a question requires a date format to be used. This question type could be used for a question about date of birth, date of application for a job, or another similar question. This question format can also be mapped to a specified data field.
- Comment Box: Allows the respondent to enter a comment and lets their data be mapped to a specified data field.
- Net Promoter Score: The Net Promoter Score format allows you to measure the user’s willingness to recommend your company’s products or services to others. It gives you an understanding of how satisfied the customer is with your service. This question can be mapped to a data field. Click here to learn more about NPS.
- Likert Scale: Likert scale questions can be used to gauge customer attitudes and opinions towards a specific subject, product, or company. Respondents can indicate the extent to which they agree or disagree with a particular statement. Likert scales usually have 5 or 7 response options that can range from ‘Strongly agree’ to ‘Strongly disagree’, with a mid-point for respondents who feel neutral. The response options can also range from ‘Very important’ to ‘Not important at all’, ‘Extremely satisfied’ to ‘Extremely dissatisfied’, ‘Very frequently’ to ‘Never’, and more.
- Image: Insert an image into the survey, separate from any of the survey questions. You can upload the image from your device.
- Video: Embed a video in the survey by copying and pasting the URL of the video.
- File Upload: Allow the respondent to upload a file as their response to a question. They can upload an image, a document, a PDF, a GIF, and more.
- Text: Include text in your survey, either at the top of the page, between survey questions, or at the bottom of the page.
You can also choose from a list of pre-set questions from our ‘Question Bank’, and you can save any questions you’ve created to the ‘Questions Template’ for you to use again in any future surveys.
Underneath the list of question formats are four prep-prepared questions.
Contact Name: Request the contact name of the respondent.
Email: Request the respondent’s email address. This is a required field in the form, meaning that every respondent will give their email when completing the form.
Address: Request the full postal address of the survey respondent.
Consent: Opt your contact into receiving your marketing communications. A double opt-in process is required to market to contacts under the new GDPR regulations.