Understanding your Campaign Removals

In an email campaign’s reports, you will be able to see ‘Campaign Removals‘ at the bottom of the ‘Campaign Overview’ page.

Here is a breakdown of what each term means:

  • Unsubscribed – An email address becomes ‘Unsubscribed’ when a contact clicks on the unsubscribe link in your email to stop receiving your emails. Read our best practices for reducing your unsubscribe rate.
  • Dropped – This means the email couldn’t be delivered to the recipient’s email server, meaning the email ‘dropped’. The common reason for this is if we receive a hard bounce or repeatedly receive soft bounces. If we can’t deliver an email, we will try to send the campaign again after 2 hours, 4 hours and 8 hours. If the email still can’t be delivered after the last try, the contact will be suppressed.
  • Bounced – This occurs when the email doesn’t get delivered to a contact’s inbox – it bounces back.  After the first bounce, you will have 2 more chances to send your emails to the contact. If all 3 emails bounce, the contact will be suppressed. Read our best practices for reducing your bounce rates.
  • ISP Complaints – This occurs when your email gets manually reported as spam or junk. These complaints can harm your sender reputation and deliverability rates, so the contact will be immediately suppressed.

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