Understanding your Campaign Removals

In an email campaign’s reports, you will be able to see ‘Campaign Removals‘ at the bottom of the ‘Campaign Overview’ page.

Here is a breakdown of what each term means:

  • Unsubscribed – An email address becomes ‘Unsubscribed’ when a contact clicks on the unsubscribe link in your email to stop receiving your emails. Read our best practices for reducing your unsubscribe rate.
  • Dropped –  A contact becomes 'Dropped' if an email campaign could not be delivered to their email server. Dropped contacts are the result of a permanent delivery failure. They are caused by unchangeable reasons, such as invalid or expired email addresses, misspelt domain names, or the email server no longer exists. 
    Nothing you do will reverse this delivery failure, so any dropped contacts will automatically become suppressed in your account, meaning you cannot send any further marketing emails to them. This will ensure your delivery rates won’t be badly affected by repeatedly to a dropped contact.
  • Bounced – A contact becomes 'Bounced' if an email campaign could not be delivered to their email server. Bounced contacts are the result of a temporary delivery failure. Bounces occur when the email is recognised and accepted by the recipient’s server but it gets returned to sender - it bounces back. Your email could bounce for a number of reasons, such as the recipient’s mailbox is full, the email server is down, or the email message is too large.
    Ideally, a bounce will turn into a successful delivery after a few attempts at sending the email campaign. If you receive a bounce on your email, the Wired Plus platform will attempt to resend the campaign several more times over a period of 24 hours. If we can’t deliver an email, we will try to send the campaign again after 2 hours, 4 hours, and 8 hours. If the email still can’t be delivered after the last try, the contact will become suppressed. Read our best practices for reducing your bounce rates.
  • ISP Complaints – This occurs when your email gets manually reported as spam or junk. These complaints can harm your sender reputation and deliverability rates, so the contact will be immediately suppressed.

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