Understanding the different opt-in types

In Wired Plus, a contact can belong to one of four opt-in types: 

  • Not Opted-In - The contact has not opted in to receive marketing communications but can still be contacted due to legitimate interest or for transactional  messages (non-marketing purposes)
  • Single - The contact has opted in to receive marketing communications
  • Double - The contact has opted in to receive marketing communications and has been verified outside of Wired Plus
  • Verified Double - The contact has opted in to receive marketing communications and has been verified inside Wired Plus - they have confirmed their opt-in choice through the opt-in trigger email.

You will be able to choose from these options when adding or importing new contacts.

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