The difference between trigger campaigns and email campaigns

For a campaign to be used as part of an automation workflow, it must be created as a ‘Trigger Campaign’.  Standard email campaigns cannot be used within the ‘Automation’ module.

To create a trigger campaign, navigate to ‘Automation’ from the main navigation bar and select 'Trigger Campaigns' from the dropdown.

Click ‘Create Campaign’.  

The creation process for a triggered email campaign is the same as with a standard email campaign.

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