As marketers we’re all working towards goals and targets, it’s what drives us each month.
Well, we have built something to help you do just that - the KPI dashboard.
The KPI dashboard enables you to plot your KPIs vs. your actual results, so you can keep on top of your progress in real-time.
Let's take a look at how the KPI dashboard works.
First, you'll need to set your KPIs
First of all, you’ll need to set your KPIs.
When you log into your Wired account, you’ll be greeted with a short questionnaire that allows you to set your goals and targets.
You’ll be asked a few questions about your specific targets. You can change your answers at any time by using the settings cog in the top right.
You’ll also be able to define which industry your company belongs to. This is so you can see how your results compare to others in the same industry. What kind of open rates should you expect? How many bounces are too many? What’s an acceptable unsubscribe rate? The more context, the better.
Once you have submitted the questionnaire, you’ll see the dashboard populate with your results.
You can change the time period of the targets and results which are shown. To do this, simply edit the date selector in the top right.
What you can track
At a minimum, the dashboard will help you track:
Your send performance
This will show you how many of your emails in the time period were delivered, bounced, and dropped, as well as how many complaints you received.
Your campaign engagement
This will look at your delivery, open, and click-through rates for all of the emails that have been sent in the time period.
If you have the Automation feature included in your license, you’ll be able to switch the view between your standard campaigns and your trigger campaigns.
Your best-performing subject lines
See which of your subject lines performed the best in the time period, based on the open rates they received.
The best day to send an email
This is based on when your campaigns have previously received the highest open rates.
The most popular data sources
This shows you where your data has been originated from.
We will be updating the dashboard in the near future so you’ll be able to track even more, including:
- Returning customer rate
- Average order value
What else should we track? Let us know!
Switch views between the different dashboards
If you would prefer to use the Marketing or Agenda dashboards or would simply like to switch between the different views, you can find simply click on the different tabs at the top of the dashboard.