How to add a preference centre link in your email

A preference centre is a standalone page where your contacts can change their own details and select which marketing lists they want to belong to, instead of opting to unsubscribe.

A preference centre is a standalone page where your contacts can change their own details and select which marketing lists they want to belong to, instead of opting to unsubscribe. This could mean updating their name or email address, or any custom field information you have stored for them. 

If you only send certain emails to specific lists, this helps contacts choose which messages they’ll receive from you.

To learn more about what a preference centre is and why you need one, take a read of our blog.

How to add a preference centre link in your email

You can link to your preference centre using text, an image, or a button.

Add a preference centre link to text

In a Text content block, highlight the text you want to link.

On the text toolbar, click on the 'Special links' dropdown.

Hover over 'Links' and then select 'Preferences' from the list of options that appear.

This will add the preference centre link to the text.

Add a preference centre link to a button

To add a preference centre link to a Button content block, click on the button and navigate to the Content Properties panel on the right-hand side.

Under the 'Url' field, click 'Special links'.

Click on 'Links'.

Click on 'Preferences'.

This will add the preference centre link to the button.

Add a preference centre link to an image

To add a preference centre link to an Image content block, click on the image and navigate to the Content Properties panel on the right-hand side.

Scroll down to the 'Image link' option.

Under the 'Url' field, click 'Special links'.

Click on 'Links'.

Click on 'Preferences'.

This will add the preference centre link to the image.

You can edit which fields and lists are visible on the preference centre. Find out how.

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