Tracking codes allow you to monitor page engagement inside your chosen channel.
Once you have created the landing page in the design section of the Landing Page design editor, you can add a tracking code to the page.
You can choose a tracking code from:
- Google Analytics
- Google PPC
Each of these options allows you to track the behaviours of users who visit your page. The insights that this provides gives you an indication of how you can optimise your page to improve performance.
Once you have inserted a tracking code, you can view the analytics these provide in the chosen channel. For example, for a Google Analytics tracking code, you would view landing page insights on Google Analytics.
To ensure that you enter the correct tracking code for your chosen channel, paste the code directly into the Tracking Code field.