How to add a background image to your email or landing page

It’s easy to add images to rows as the background to create even more stunning designs for your email campaigns or landing pages.

For example, you could repeat a pattern, like the background shown in the example below:

Or you could use a single background image that covers the whole width of the message (e.g. in the heading of the email).

How to find this feature

When you select a row, in the design panel on the right-hand side of the page, you’ll see that the ‘Row Properties’ tab includes a ‘Row background image’ section:

Let’s look at the settings included in this section.

Row background image settings explained

Selecting the image

Once you choose this feature, you can upload the image that will be used as a background via the ‘File Manager’ – click on ‘Change image’ to open this.

Alternatively, you can copy and paste the image URL into the URL box if you wish to use an image hosted elsewhere.

Full width, Repeat, and Center

These three settings – Full width, Repeat, and Center – are important for aligning and finding the best fit for your background image or pattern within your message.

Let’s see how they can be used.

Full width

When selected, the image is used as a background for the entire width of the row. For example, here is a light grey pattern repeated across an entire row.

When not selected, the background image is applied only to the Content area. The width of the Content area is set in the Body tab of the Property panel. Here is the same pattern applied only to the content area.


When selected, the image is repeated. This works well with symmetrical patterns. If you choose to repeat the coffee beans image, for instance, the message would now look like this:

Use “Full width” and “Repeat” together if you want to repeat a pattern across the width of the row. If the row is higher than the height of the image, the pattern will be repeated vertically too.


When selected the image is centred. If “Repeat” is also active, the image is centred and then repeated to the left and to the right. If you “Repeat” without centring, the image is positioned in the top-left corner of the row, and then repeated to the right.

All three settings can be enabled and disabled independently of each other. Try uploading a small image and play around with them to understand how the positioning of the image is affected.

Email Client Compatibility

The drag-and-drop editor uses advanced email design techniques to ensure that background images are rendered on most email clients. According to our most recent tests, the only email clients for which background images were not shown, were:

  • Outlook (background images appear to work on Outlook 2016 on OS X, not in other versions)
  • Lotus Notes 7
  • Xfinity / Comcast email client

For those email clients – and for best results when images are blocked – make sure that you set a background colour for the row that works well in the absence of the background image.

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