See what’s happening as it happens. Review every aspect of your campaigns from opens to clicks, delivery to engagement, and even bounce rate. Understand your campaign performance in real-time and easily share, analyse and act on your data with graphical reports.
Understand what makes your contacts tick so you can focus on making decisions, fast. Input your business KPIs, monitor your progress and view key stats including opens, clicks, suppressions and geographical interaction. With revenue tracking, campaign engagement, database growth and lead generation all in one place, you can quickly understand campaign performance to improve future targeting.
Best performing subject lines
Best days to send emails
Identify prospects who are engaged, more likely to convert and, ultimately, drive a return. Rank your contact engagement, scoring actions against your bespoke criteria to reflect high engagement with your brand, product or service.
Test & Track
See who your most engaged contacts are, tracking each and every digital touchpoint, from email clicks to survey submissions. Find out what truly engages your customer segments to optimise your future campaigns.
A/B Split Testing
Test, analyse and tweak your campaigns with split testing functionality. Drive great results, increase engagement, and learn what works best for your contacts using multivariant testing tools.
Turn anonymous browsers into loyal customers. With WebTrack, you can monitor the full customer journey by contact, connecting your email campaign clicks with website activity. Track webpage activity to see what campaigns generate the most engagement. Taking this data, you can produce hyper-targeted, timely campaigns using segments and automated workflows.