Social Media

The Twitter Debate: The 280-character limit

by Connor Barrett • 10th November 2017

  The Twitter Debate: Character Limits It’s official. You can now use 280-characters each time you post on Twitter. After a short test period where select users were given the opportunity to write longer form posts, Twitter has increased their character limit from 140-characters to a huge 280. How can we possibly fill the space? […]

Comparing Email Marketing And Social Media

by Tony Melling • 21st July 2017

  When weighing up which marketing platforms to invest in, marketing professionals have a lot to think about. A study completed by McKinsey and Company found that email marketing is a more effective way to gather new customers compared to social media. However, the reasons behind this finding are more complex than they first appear. […]