Email Marketing

Email list segmentation

What is Email List Segmentation and Why is it Important?

by Demi Donohoe • 12th December 2018

A big mistake that many marketers make is ignoring their subscribers’ digital behaviours.  In fact, a lot of them are still getting distracted by the outdated batch-and-blast method. There is some fierce competition out there fighting for attention in your subscribers’ inboxes.  You need to make your emails deliver more value so they stand out.  […]

Landing pages

What Are Landing Pages and Why Do They Matter?

by Demi Donohoe • 7th December 2018

Great landing pages are what bring digital marketing campaigns to life.  Without them, your visitors wouldn’t know what to do next. All of your email marketing campaigns should include an effective call-to-action that links to a landing page.  It can either be a standalone page or a page on your website. Landing pages are key […]

Sales funnel

A Quick and Easy Guide to Building a Sales Funnel

by Demi Donohoe • 6th December 2018

A sales funnel is a common marketing technique.  It’s basically used to convert website visitors into paying customers. Building meaningful customer relationships takes patience, hard work and some generous nurturing.  Luckily for you, though, marketing automation was made to improve the buyer’s journey, so you don’t have to do all the hard work! What is […]

Lead scoring strategy

7 Tips for an Effective Lead Scoring Strategy

by Demi Donohoe • 4th December 2018

Every business wants to convert as many leads as they can into buyers, right?  It’s how you make your money.  But it’s how you go about converting your leads that matters. Having a great sales team helps.  Using marketing automation to generate leads also helps.  However, not all leads will be in the same stage […]

Email bots

Email Bots Versus Email Marketing – the Danger of One-Click Unsubscribe

by Demi Donohoe • 30th November 2018

One-click unsubscribe links could be destroying your email list. One-click unsubscribe refers to the link in an email which allows the subscriber to opt out by simply clicking on the link.  After clicking the link, they’ll be directed to a landing page which tells them that they’re now unsubscribed.  That’s it.  They don’t have to do […]

6 months of GDPR

The First 6 Months of GDPR

by Demi Donohoe • 26th November 2018

We’ve now had 6 months of GDPR.  The dreaded General Data Protection Regulation came into effect in May, and there’s no denying the fact that it has presented businesses with some serious challenges.  It’s been a huge wake-up call for many companies.  They’ve had to completely reassess how they collect their data. However, it hasn’t been all bad. […]

Early Black Friday emails

5 Black Friday Emails to Catch Early Bird Shoppers

by Demi Donohoe • 22nd November 2018

There isn’t really such a thing as “Black Friday” anymore. The shopping holiday initially took place in the US the day after Thanksgiving as a one-day event.  It’s closely followed by Cyber Monday, which is when the sales would be focused online. However, things have changed.  Black Friday is now a phenomenon.  It has gained […]

GDPR myths

4 of the Most Common GDPR Myths – Busted

by Demi Donohoe • 19th November 2018

It’s nearly 6 months on since GDPR came into effect, and yet there’s still quite a bit of confusion around the proper requirements for GDPR compliance. For the last year, loads (and I mean Ioads) of articles and blogs have been written and shared about what GDPR means for a business.  However, not everything you […]

Sales funnel

Marketing Automation: What it is and Why You Need it

by Demi Donohoe • 16th November 2018

Marketing automation is now a must-have for any business.  It’s everywhere. It can be difficult to juggle everything that you need to do at the best of times, but on top of that you need to make sure that your marketing is getting out to the right people, at the right time, with the right […]

Custom domain email address

Why You Should use a Custom Domain for your Email Marketing

by Demi Donohoe • 14th November 2018

You want people to engage with your email campaigns, right?  Your email address is a valuable tool for marketing your business.  You need to make it work for you. A custom domain for your email address might seem like a small detail in the bigger marketing picture, but it’s actually really important. Subscribers will expect […]