Email Marketing

Integrated Marketing Strategy

Email Marketing and Integrated Marketing Strategy

by Tony Melling • 17th January 2018

  Integrated Marketing Strategy Integrated marketing strategies are used by many successful marketers.  Integrating your marketing channels does not mean repeating the message that appears on one channel verbatim.  Instead, each marketing channel is used according to its strengths, delivering a coherent message building towards a pre-defined goal. There are many different elements involved when […]


Common Email Marketing Mistakes

Common Email Marketing Mistakes and How to Avoid Them

by Tony Melling • 17th January 2018

  How to Avoid Common Email Marketing Mistakes When creating an email campaign, it is important to get the design stage right.  In this blog post, we will discuss how to avoid common email marketing mistakes.  By following the advice in this post, you can ensure that you create email campaigns using techniques that work. […]


Data Driven Email Marketing

Data Driven Email Marketing

by Tony Melling • 16th January 2018

  What is Data Driven Email Marketing? Email marketing is a popular marketing channel because it provides marketers with a wealth of benefits.  Email has the highest return on investment of any marketing channel but it is important to consider how campaigns are performing on an individual basis.  To improve performance and make intelligent decisions, […]


Save Time with Email Marketing

How to Save Time With Email Marketing

by Tony Melling • 15th January 2018

  Save Time With Email Marketing Every marketer would love to save time so that they can focus on adding value for clients.  In this post, we will outline where email marketers can save time in their day-to-day jobs.  Read this super-short post for you to learn about the most effective tactics for saving time […]


Closed Loop Marketing

What is Closed Loop Marketing?

by Tony Melling • 12th January 2018

  Introducing Closed Loop Marketing Marketing teams are often at odds with their sales departments.  Endless debates ensure about who is responsible for leads.  Even more arguments occur over the quality of leads and what should happen when they are not sufficient.  Closed loop marketing solves this issue by allowing marketers to review data about […]


Email as part of an Inbound Marketing Strategy

How to use Email as part of an Inbound Marketing Strategy

by Tony Melling • 11th January 2018

  Email As Part of An Inbound Marketing Strategy:  An Introduction Email has been used as a marketing tool since Gary Thuerk sent the first marketing email in 1978.  A lot has been said about how email can be used to enhance an inbound marketing strategy since the first marketing message was sent. In the sections […]


Email Campaigns With Dynamic Content

Revolutionise your Email Campaigns with Dynamic Content

by Tony Melling • 10th January 2018

  Email Campaigns with Dynamic Content Personalisation is important in email marketing.  You can use personalised content to engage your contacts on subjects and topics specifically designed to interest them.  Providing contacts with the content they want to read is a key foundation of inbound marketing strategy. Dynamic content was introduced as recently as 2014 […]


Improve Return on Investment for Email Marketing

Improve Return on Investment for Email Marketing

by Tony Melling • 9th January 2018

  How to Improve Return on Investment for Email Marketing In this blog post we will discuss how you can maximise profits and improve return on investment for email marketing.  The job of a marketer is ultimately to attract clients to a business in order to make money.  However, implementing a marketing strategy can be […]


Buyer Personas for Email Marketing

Creating Buyer Personas for Email Marketing Campaigns

by Tony Melling • 5th January 2018

  Introducing Buyer Personas Inbound marketing is all about creating content that your contacts want to read.  Sending the same message to everybody is a recipe for a marketing disaster.  You should cater for the different needs, desires and ambitions of your email recipients in the content you create.  Buyer personas are semi-fictional representations of […]


Lead Magnets for Email Marketing

Turbocharge Performance with Lead Magnets for Email Marketing

by Tony Melling • 4th January 2018

  Introducing Lead Magnets For Email Marketing Campaigns Companies can create Lead Magnets for Email Marketing Campaigns to boost the number of leads they collect.  The term lead magnet can be used to describe a range of different resources which can be offered as an incentive to capture customer data.  Your lead magnet is a tool […]