Email Inspiration

Email call to action

5 Tips for Creating an Email Call To Action that Works

by Demi Donohoe • 1st November 2018

You’ve chosen a catchy subject line, you’ve created some great content, and the design of your email is looking sweet.  There’s just one last step to complete your email marketing masterpiece.  You need an email call to action (CTA), and one that’s going to work! The whole point of your email campaign is to get […]

10 Top Tips To Improve Your Welcome Email Campaign

by Demi Donohoe • 23rd October 2018

We all know how important it is to make a good first impression. Not just on a job interview or a first date – making a great first impression with your email marketing is pretty important, too.  For a marketer, an automated welcome email campaign is the perfect way to make one. They build a […]

5 Tips to Make Your Halloween Email Campaigns Frighteningly Good

by Demi Donohoe • 16th October 2018

Halloween is just round the corner, and if you’re wondering whether you should be sending Halloween email campaigns, then the answer is yes! Halloween is becoming increasingly important to marketers every year.  It’s a massive retail opportunity, and it’s no longer an occasion just for kids. According to Marketing Week, over the last few years, […]

Boohoo Email Campaign

Daily Email Inspiration: Boohoo

by Amy Birch • 9th January 2018

  Introduction The Boohoo email has been sent out as part of the company’s Christmas marketing campaign.  The email prompts the user to take advantage of a discount which expires on the 16th December.  The email is well timed as it has been sent with enough time for the recipient to order any last minute […]

Liquor Logo

Daily Email Inspiration:

by Amy Birch • 8th January 2018 Email Campaign For the third of this week’s daily email inspiration blog posts we have decided to analyse a recent email campaign from  This particular campaign is interesting to us as have used the campaign to promote third party content which they refer to as a ‘Partner Tip’ rather than their […]

Caffe Nero Christmas Email Campaign

Daily Email Inspiration: Caffe Nero

by Amy Birch • 5th January 2018

  Caffe Nero Christmas Email Campaign Caffe Nero recently sent their ‘Double Crackers are back’ email campaign to promote their seasonal prize promotion.  The campaign used many visual techniques to make the reader take action and download the app. We decided to review the campaign as part of our #dailyemailinspiration series and it didn’t disappoint. […]

Amazon Last Minute Email Campaign

Daily Email Inspiration: Amazon

by Amy Birch • 4th January 2018

  The Amazon Last Minute Email Campaign Amazon recently sent their Christmas campaign out, encouraging recipients to make their Christmas purchases.  The email capitalised on consumer tendencies to shop last minute for Christmas gifts, using this intent to rush the customer into a purchase. To find out whether Amazon’s campaign was successful, read our review […]

Survey Monkey Email Newsletter

Daily Email Inspiration: Survey Monkey

by Amy Birch • 3rd January 2018

  Survey Monkey Email Newsletter In the last of this week’s #dailyemailinspiration blog posts, we have selected Survey Monkey’s recent email campaign when they sent out their December newsletter.  The campaign is visually appealing and adapts some well known design techniques to entice the recipient. After you have read the post, don’t forget to let […]

email campaign from Coursera

Daily Email Inspiration: Coursera

by Amy Birch • 2nd January 2018

  Introduction In our #dailyemailinspiration, we are taking a look at an email campaign from Coursera.  The email’s main purpose is to promote a discounted online masters course. Take a look at the campaign below: Take a look at our review below: Layout and Design   The email adheres to the inverted pyramid structure, placing […]

OMI Symbol

Daily Email Inspiration: Online Marketing Institute

by Amy Birch • 6th December 2017

  Introduction The latest email campaign from the Online Marketing Institute promoted a discount on new certifications.  We thought it would be a great campaign to analyse as part of our #dailyemailinspiration series as we wanted to look at an email from outside the retail industry. Take a look at the campaign here: We analysed […]