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Ecommerce email marketing best practices 2018

Ecommerce Email Marketing Best Practices 2018

by Tony Melling • 20th June 2018

Successful ecommerce businesses set themselves apart from the competition with effective email marketing. In this article I will talk you through ecommerce email marketing best practices in the new world of email marketing. One of the most important parts of running a successful ecommerce business is the ability to build an email list. Your list […]


GDPR could have damaged some marketing departments and businesses beyond repair

Email Marketing Best Practices 2018

by Tony Melling • 18th June 2018

It’s been a while since we wrote an email marketing best practices post. There’s a good reason for that – GDPR. It was all consuming (for a time) and even though the noise around GDPR has dropped off, it hasn’t disappeared without a trace. The world of email marketing has changed forever – well, at […]


Email Marketing Metrics

Explaining Email Marketing Metrics

by Connor Barrett • 15th June 2018

What Email Marketing Metrics Mean For Your Campaign Every aspect of your email marketing campaign can be tracked and measured.  In this blog post, we will highlight key email marketing metrics and the implications they have for your campaigns. When looking through your performance reports, there are hundreds of metrics to consider. But which ones […]


Writing the best email marketing subject line

Writing the best email marketing subject line for your next campaign

by Connor Barrett • 14th June 2018

How to Write The Best Email Marketing Subject Line Writing the best email marketing subject line for your email campaign is all about making the right first impression. Subject lines are judged on their ability to drive opens and get emails noticed in the inbox. But they are infuriatingly difficult to write. A poorly written […]


Email Marketing Planning Campaigns

Email Marketing: Planning Campaigns

by Connor Barrett • 11th June 2018

Email Marketing:  Planning Campaigns Guide In this blog post we will take you through the steps for planning email marketing campaigns for your business. Don’t worry, we’re not going to go through the whole process in one fell swoop. We have split this blog post into bitesize chunks to make it easier for you to […]


Email Marketing Split Testing

Email Marketing: Split Testing

by Connor Barrett • 7th June 2018

What is an Email Marketing Split Testing? Email marketing split testing can be used by marketers to determine which variant of an email marketing campaign will perform best. Also known as A/B testing and multi-variant testing, split testing is a technique marketers can use to improve email marketing performance. The process involves sending two or […]


Email Marketing Preference Centre Making Choices

Email Marketing Preference Centres: Why are they important?

by Connor Barrett • 5th June 2018

What is an Email Marketing Preference Centre? The goal of a marketer is to send the right content, to the right contact, at the right frequency and at the right time.  Email marketing preference centres can help. What is right will differ for each contact. When marketing at scale, it is hard to keep track of how […]


Effective Copywriting Techniques

Email Copywriting Techniques For Marketing Success

by Connor Barrett • 1st June 2018

  Email Copywriting Techniques for Marketers Do you feel distracted? Attention spans are getting shorter.  You need to use good email copywriting techniques to grab your readers’ attention. According to a recent report by Econsultancy, the average attention span is just eight seconds. In that time, you must capture the attention and imagination of the […]


A new era for email marketing

Email Marketing: How to Warm Up Cold Email Contacts

by Tony Melling • 30th May 2018

  Email marketing is entering a new era GDPR didn’t do any favours for the marketing industry or for email marketing contacts. A lot of marketers feel as if they were picked on unfairly with the compliance rules. Email marketing contacts had their inboxes filled with optin Do you remember them all, or have you […]


Email marketing relationship building

Email Marketing: How to Build Customer Relationships Using Email

by Tony Melling • 29th May 2018

  Email Marketing isn’t dead Let me set one thing clear – Email marketing isn’t dead, or dying. It’s still a viable one to one messaging channel – even though a large number of marketers forgot that over the last few years! Fundamentally, it hasn’t changed much since 1971 when Ray Tomlinson sent the first […]