Whitepapers

Automation Whitepaper

Going Beyond Email: Automation

by Tony Melling • 30th January 2018

Beyond Email is a series we have produced where we consider the longer terms affects or results affected by email marketing campaigns – it’s not just about your opens and clicks (although we know they are important stats too!). See part one on Automation here. Download part two of the series and see: How automation […]


Next Steps to GDPR

Download GDPR: Your Next Steps to Compliance

by Tony Melling • 30th January 2018

GDPR: Your Next Steps to Compliance Download the whitepaper to find out what you need to do next to ensure compliance for the May 2018 deadline. The guide has been designed to give you a roadmap to GDPR compliance. We’ll take you step by step through the approaches and strategies that you might need to […]


Automation Toolkit

Download the Marketing Automation Strategy Plan and Toolkit

by Tony Melling • 30th January 2018

Marketing Automation Strategy Plan and Toolkit Download the toolkit to access the ultimate marketing automation strategy plan. The guide will help your business with automation to improve your strategy, and for those looking to start afresh with automated messages. We’ll help you build goals and objectives and areas to consider when building a plan including […]


Web Analytics Whitepaper

Going Beyond Email: Web Analytics

by Tony Melling • 30th January 2018

In this whitepaper, we’re looking at how Web Analytics helps you understand the impact of your email marketing. The Beyond Email series covers the key stats you should also consider when analysing your email marketing campaigns – not just opens and clicks.Catch up on part one and two here. Download part 3 to see: How […]


Subject Line Swipe File

Download The Ultimate Email Subject Line Swipe File

by Tony Melling • 30th January 2018

The Ultimate Email Subject Line Swipe File Download the swipe file to access the ultimate list of email subject line formulas. The guide has been designed to help businesses using email marketing to improve their open rates, and for those looking to use tried and tested subject lines. Increase Your Open Rates Today – You’re […]


CRM Whitepaper

Going Beyond Email: CRM

by Tony Melling • 30th January 2018

In our Beyond Email series we’ve produced four whitepapers focusing on going Beyond Email marketing. As email marketers, we’re often driven by the key statistics, but we should also consider the longer-term effects of our campaigns. In this whitepaper we’re looking how integrating your email sending provider with your CRM allows for a full sales […]


Segmentation Whitepaper

Going Beyond Email: Segmentation

by Tony Melling • 30th January 2018

In our Beyond Email series we’ve produced four whitepapers focusing on going Beyond Email marketing. As email marketers we’re often driven by the facts and stats after an email campaign has been sent and may rush to look at our reports, but what are the longer terms affects following a campaign? This series looks at […]


Treat Customers as Individuals Whitepaper

Download: Treat your customers and prospects as Individuals – not Contacts

by Tony Melling • 30th January 2018

Treat your customers and prospects as Individuals – not Contacts Many businesses use outdated forms of email marketing and focus on batching and blasting large email campaigns to their full database. In this whitepaper, we cover the reasons why your business should segment data into smaller groups and work towards an email strategy that focuses […]