Email Design

Isometric Grid

Download 5 Free Isometric Grids and Learn How to Create Them In Adobe Illustrator

by Tony Melling • 24th January 2018

  Using an Isometric Grid We recently released our ‘Complete Guide to Email Marketing’ and in this tutorial we will look at how to create your own isometric grid using Adobe Illustrator so that you can create a similar art style to that used in the guide, which you can use in your own email […]


F Shaped Reading Pattern

The F-Shaped Reading Pattern

by Tony Melling • 10th January 2018

  This article will walk you through the F-Shaped reading pattern. We will show you why it works for email marketing, along with how you can utilise it in your own email campaigns. What is the F-Shaped reading pattern? The F-Shaped reading pattern, or layout, explains the most common eye scanning pattern used by readers […]


Inverted Pyramid Email Structure

Email Design: The Inverted Pyramid

by Connor Barrett • 29th November 2017

  Introducing The Inverted Pyramid Email Design The Inverted Pyramid is a design technique which presents information in a format which improves the likelihood of a conversion. Emails which use inverted pyramids are concise and to the point by design. The most pertinent information is given in the headline, a short description of the product […]


Festive Animation

How to Create a Festive Animated Email Header Using CSS Animation

by Tony Melling • 16th November 2017

  Overview Difficulty: Beginner Tutorial estimation time: 3 mins Program: Adobe Illustrator In this article, we are going to look at how to create a festive animated email header using CSS animation. This method could be used for many purposes, although we created this image as a header for an email campaign. To use this method […]


Mobile Email Preview Text

The Importance of Email Preview Text on Mobile Devices

by Connor Barrett • 14th November 2017

  Writing Email Preview Text For Mobile Email marketing success relies on getting contacts/subscribers to open and then click through from your emails. In fact, email success can be boiled down to 4 key stages: Getting the email delivered to the contact’s inbox Getting the contact to open the email Getting the contact to click […]


4 Reasons to Segment your Email Marketing Lists

by Tony Melling • 25th July 2017

  Segmentation for Email Marketing Our jobs as email marketers are often busy and hectic as we hope to continually improve on our latest email campaign results. We’re well versed in understanding call to actions, testing campaign, including unsubscribe options and following general email marketing best practices. But marketers often forget one of the more […]


The worst email marketing campaign you will see

by Tony Melling • 24th July 2017

  Introducing The Worst Email Marketing Campaign As an email marketer, I’m sure you have researched the best subject lines, the best email design, top tips and best practices and more – right? There’s so much information out there about what you should do, but today we’re focusing on what you shouldn’t do. According to […]