Ecommerce

Common Approaches to Ecommerce Strategy

Common Approaches to Ecommerce Strategy

by Connor Barrett • 22nd February 2018

  Introducing Ecommerce Strategy As the old adage goes, ‘Fail to Prepare, prepare to fail’.  In this blog post, we discuss how you can prepare and outline some common approaches to ecommerce strategy.  Building your strategy is a key part of the preparation stage before campaigns are designed.  It is important to have a clear […]


Smart Goals for Ecommerce

SMART Goals for Ecommerce Email Campaigns

by Connor Barrett • 21st February 2018

  Achieving Success With Ecommerce Email Campaigns The potential of using email marketing for ecommerce campaigns is huge.  We have previously discussed the amazing return on investment you can achieve with ecommerce email campaigns.  However, in order to achieve amazing results, you need to know what you want to achieve and have a strategy in […]


Segmentation for Ecommerce

Segmentation for Ecommerce Email Campaigns

by Connor Barrett • 20th February 2018

  Defining Segmentation for Ecommerce There are many different techniques that marketers can use to improve the performance of ecommerce email campaigns.  Segmentation is the division of a contact list into smaller groups based on shared needs, behaviours or characteristics.  Dividing your contact list in this way gives you the opportunity to give contacts the […]


Buyer Personas for Ecommerce Email

Creating Buyer Personas for Ecommerce Email Campaigns

by Connor Barrett • 16th February 2018

  Creating Buyer Personas Buyer personas are an important part of the process when creating marketing campaigns for ecommerce.  Profiling your customer base gives you a clear idea of the market you are targeting with your email campaigns. In this blog post, we outline how to create buyer personas for ecommerce email campaigns and benefits […]


Ecommerce Email Benefits

Ecommerce Email Benefits

by Connor Barrett • 14th February 2018

  Introducing Ecommerce Email Benefits There are many different reasons why businesses are using email for ecommerce.  In this blog post, we will outline the main ecommerce email benefits and how that impacts the way companies market their products.  We will then discuss how you can use email to enhance your marketing campaigns. Return on […]


Conversion Rate Optimisation

Conversion Rate Optimisation for Ecommerce Email

by Connor Barrett • 12th February 2018

  What is Conversion Rate Optimisation (CRO)? Conversion Rate Optimisation is the process by which you analyse and change your email campaigns to increase conversion rates.  In this blog post, we discuss which elements of an email campaign you can optimise and specific tactics you can use to drive conversions in your campaigns. What can […]


Metrics and Measures for Ecommerce Emails

Metrics and Measures for Ecommerce Emails

by Connor Barrett • 9th February 2018

  Why Email is Key Building your marketing strategy is a difficult task which takes time.  You need to make sure that you are receiving an adequate level of traffic generated by your marketing activities.  In this blog post, we discuss why email is important and the essential metrics and measures for ecommerce emails success. […]


Return On Investment of Ecommerce

The Return on Investment of Ecommerce

by Connor Barrett • 7th February 2018

  Analysing the Importance of Return on Investment of Ecommerce There are many things that you need to consider when analysing the performance of your ecommerce efforts.  In this post, we discuss the importance of Return on Investment of Ecommerce campaigns and the effect of the marketplace on performance. Calculating Return On Investment To know how […]


History of Ecommerce

The History of Ecommerce

by Connor Barrett • 5th February 2018

  The History of Ecommerce:  An Introduction Ecommerce allows people to buy and sell products online.  Since the internet became public in 1992, ecommerce has been possible and has grown rapidly in popularity.  The introduction of the internet expanded the reach of marketing campaigns, thereby increasing their effectiveness.  In this post we take a look […]


History of Email

The History of Email

by Connor Barrett • 29th January 2018

History of Email:  The Beginning Ray Tomlinson sent the first electronic message between terminals in 1971.  The message he sent would be barely recognisable to those sending media-rich content in campaigns today.  The history of email contains many significant events which have resulted in the emails that we receive today.  Although the history is important, […]