Posts By: Connor Barrett

Buyer Personas for Ecommerce Email

Creating Buyer Personas for Ecommerce Email Campaigns

by Connor Barrett • 16th February 2018

  Creating Buyer Personas Buyer personas are an important part of the process when creating marketing campaigns for ecommerce.  Profiling your customer base gives you a clear idea of the market you are targeting with your email campaigns. In this blog post, we outline how to create buyer personas for ecommerce email campaigns and benefits […]


disrupt the crm software industry

And we’re off! The start of the journey to disrupt the CRM software industry.

by Connor Barrett • 15th February 2018

  A Big Hello! Hello we’re Wired Plus – how are you? Allow me to introduce myself.  I’m Connor, the content creator.  It’s left to me to give you a warm welcome to the Wired Journey blog.  Just a bit of housekeeping before we set off.  Sign up to the Journey to make sure you […]


Data Driven Email Marketing

Data Driven Email Marketing

by Connor Barrett • 15th February 2018

  What is Data Driven Email Marketing? Email marketing is a popular marketing channel because it provides marketers with a wealth of benefits.  Email has the highest return on investment of any marketing channel but it is important to consider how campaigns are performing on an individual basis.  To improve performance and make intelligent decisions, […]


Ecommerce Email Benefits

Ecommerce Email Benefits

by Connor Barrett • 14th February 2018

  Introducing Ecommerce Email Benefits There are many different reasons why businesses are using email for ecommerce.  In this blog post, we will outline the main ecommerce email benefits and how that impacts the way companies market their products.  We will then discuss how you can use email to enhance your marketing campaigns. Return on […]


Save Time with Email Marketing

How to Save Time With Email Marketing

by Connor Barrett • 13th February 2018

  Save Time With Email Marketing Every marketer would love to save time so that they can focus on adding value for clients.  In this post, we will outline where email marketers can save time in their day-to-day jobs.  Read this super-short post for you to learn about the most effective tactics for saving time […]


Conversion Rate Optimisation

Conversion Rate Optimisation for Ecommerce Email

by Connor Barrett • 12th February 2018

  What is Conversion Rate Optimisation (CRO)? Conversion Rate Optimisation is the process by which you analyse and change your email campaigns to increase conversion rates.  In this blog post, we discuss which elements of an email campaign you can optimise and specific tactics you can use to drive conversions in your campaigns. What can […]


Metrics and Measures for Ecommerce Emails

Metrics and Measures for Ecommerce Emails

by Connor Barrett • 9th February 2018

  Why Email is Key Building your marketing strategy is a difficult task which takes time.  You need to make sure that you are receiving an adequate level of traffic generated by your marketing activities.  In this blog post, we discuss why email is important and the essential metrics and measures for ecommerce emails success. […]


Closed Loop Marketing

What is Closed Loop Marketing?

by Connor Barrett • 8th February 2018

  Introducing Closed Loop Marketing Marketing teams are often at odds with their sales departments.  Endless debates ensure about who is responsible for leads.  Even more arguments occur over the quality of leads and what should happen when they are not sufficient.  Closed loop marketing solves this issue by allowing marketers to review data about […]


Return On Investment of Ecommerce

The Return on Investment of Ecommerce

by Connor Barrett • 7th February 2018

  Analysing the Importance of Return on Investment of Ecommerce There are many things that you need to consider when analysing the performance of your ecommerce efforts.  In this post, we discuss the importance of Return on Investment of Ecommerce campaigns and the effect of the marketplace on performance. Calculating Return On Investment To know how […]


Email as part of an Inbound Marketing Strategy

How to use Email as part of an Inbound Marketing Strategy

by Connor Barrett • 6th February 2018

  Email As Part of An Inbound Marketing Strategy:  An Introduction Email has been used as a marketing tool since Gary Thuerk sent the first marketing email in 1978.  A lot has been said about how email can be used to enhance an inbound marketing strategy since the first marketing message was sent. In the sections […]