Posts By: Connor Barrett

Why We’re Creating Two Marketing Strategies

by Connor Barrett • 20th April 2018

We have decided to do something really ambitious.  So ambitious, in fact, some people may call us foolish.  As a small team, taking on even more work in the form of a second marketing strategy is almost suicidal.  It is definitely asking for trouble on an already stretched team.  However, the benefit of spreading our team over […]

Wetherspoon's Social Media Shutdown

The Wetherspoon’s Social Media Shutdown

by Connor Barrett • 20th April 2018

As of Monday evening, JD Wetherspoon’s disappeared from all social media platforms.  This is not a drill, they really did remove all of their social accounts.  No more will they post about their Steak Nights, Jagermeister offers or Sunday Roast  deals. Our Marketing Executive spotted an interesting angle on the social media shutdown in his […]

Getting More Done With Less

Getting More Done With Less

by Connor Barrett • 13th April 2018

Working smarter, not harder is a cliche that has become increasingly popular in recent years.  Whilst it is overused, it does embody the idea of getting more done with less which is exactly what we are trying to do. When you are trying to compete with larger competitors, small businesses have no choice than to […]

Gmail Promotion Tab Update

The Gmail Promotion Tab Update

by Connor Barrett • 12th April 2018

Our eagle eyed marketers don’t miss anything.  This week, the Gmail Promotion tab caught our eye.  Something had changed. What Is The Promotion Tab? Gmail is a free email provider from Google that boasts an impressive 1.2 billion users worldwide. Gmail inboxes are split into three main sections:  Primary, Social and Promotion.  The Primary tab […]

Using Emojis In Email Subject Lines

by Connor Barrett • 12th April 2018

When your email lands in the recipient’s inbox, three elements of your campaign are visible:  The subject line, the preview text and the from name.  Using emojis in email subject lines is an increasingly popular tactic that marketers are using to stand out in the inbox. Whether you’re a fan of the new ‘Ed Sheeran’ emoji […]

Email Marketing After GDPR

4 tips to prosper with email marketing after GDPR

by Connor Barrett • 6th April 2018

Are you struggling to see a way forward with your email marketing? You may have heard that ‘Email Marketing is Dead’ but that’s some way short of the truth. Marketers face increasingly difficult challenges in light of the impending GDPR regulations. However, there are a number of things that you can do. In this article, […]

Link Building Plan

Creating A Link Building Plan

by Connor Barrett • 6th April 2018

Our content wasn’t getting enough attention and our marketing team were becoming frustrated.  They put their efforts into creating blogs, whitepapers and webinars for eager marketers to digest but were seeing few results. The number of people reading our content remained low and interactions with our posts were few and far between.  The content was […]

Content Distribution Plan

How To Create A Winning Content Distribution Plan

by Connor Barrett • 30th March 2018

We are now five weeks in to our journey to disrupt the CRM market.  After finishing the redesign of our website, we are turning our focus back to generating epic content to promote our brand and spread our marketing message.  By content we don’t just mean blog posts but whitepapers, webinars and our TV series […]

Promote Your New Website Wired Plus

How To Promote Your New Website

by Connor Barrett • 23rd March 2018

  How to Successfully Promote Your New Website Back when we started our journey to disrupt the Marketing CRM industry we knew that we needed to share our message with as many people as possible.  Our new website makes that need even greater. Having a website is of no use to a company unless their ideal […]

Wired Plus Website Change

4 Reasons We Changed The Wired Plus Website

by Connor Barrett • 16th March 2018

STOP PRESS Our first set of whitelabel partners have signed!  As I put hands to keyboard on Monday morning, I was jolted awake by excited cheers from our sales team.  That means we have truly started on our journey to getting 100 whitelabel partners in our first six months.  Here’s to many more! We know […]