4 Easy Ways to Have a Mobile First Strategy

Marketing jargon buster 2019

85% of UK adults now use a smartphone. (Consultancy.uk)

People are now using their phones for pretty much everything.  Talking to friends on social media, watching videos, getting directions, shopping, reading reviews – the list goes on.

Mobile first strategy

Mobile is now the norm, and it’s driving huge changes in consumer behaviour.  The number of shoppers who choose to make a purchase using their mobile phone is getting higher every year.  In fact, more than half of all internet traffic come from a mobile device.

What is a mobile first strategy?

In the past, mobile design has been an afterthought, but now most companies are designing for mobile first.

As the name says, having a mobile first strategy means designing an online experience for mobile before designing it for the desktop.

Mobile first strategy

A mobile first strategy doesn’t just mean having a responsive website and a mobile app.  You need to be thinking about the mobile experience as a whole, and how your customers will interact with it from their device.

Don’t get left behind.  If your business isn’t already prioritising a mobile first strategy, now is the time to start.

Make the most of your mobile audience with these 4 simple steps:

1. Have a mobile-friendly website

Having a mobile first strategy goes beyond having a responsive website.  Being able to fit everything on a smaller screen doesn’t mean you’ve gotten away with it.

Mobile first strategy

Google is getting pretty serious about lowering the ranking of sites which aren’t easily viewed and navigated on mobile phones.

Make sure your site is optimised for mobile viewing, and you will have a higher conversion rate.  Luckily, most website templates are responsive, so they can adapt to whichever device it’s being accessed on.

Mobile first strategy

Make sure your website loads quickly.  And I mean quickly.

The average user won’t have time to wait around for the page to load.  In fact, if it takes more than 3 seconds, you will lose over half of your website visitors (NeilPatel.com).  Speed is key.

Psst – Google actually provides an online mobile-friendly test to see how your website stacks up.  Thank me later!

2. Use less text – avoid information overload

If you want to win with your mobile first strategy, then think simple.  Less is more!

Google favours pages with minimal text, larger font sizes and clean images.

Mobile first strategy

Get straight to the point with your content and stick to a couple of sentences per paragraph.  Use bullet points, numbered lists and highlight key points to keep your keep your content scannable, and convey a large amount of information quickly.

Your mobile viewers want to achieve their tasks and meet their informational needs as quickly as possible.

If you do need to include important information but don’t want your reader to get bored, then include expandable content areas.  This way, the user can click if they want to find out more, rather than scrolling for ages to find it.

Remember – make sure at least some of your content is above the fold.  Show your audience that there’s a good reason to scroll.

3. Focus on video

Video is quickly becoming the weapon of choice for all sorts of business’ mobile first marketing strategies.

Mobile first strategy

Most consumers now want companies to incorporate video into their marketing strategies.  In fact, four times as many of them would prefer to watch a video on a product than to read about it. (PRNewsWire.com)

Include videos on your website, across your social channels and your company blog to boost engagement.  Facebook’s algorithm favours video content that is posted directly on their platform.

People can now watch pretty much anything at any time on their mobile phones, so make sure your videos are short, they grab the viewer’s attention and they’re relevant straight away.

When preparing video content, make sure you prioritise the visual message over a verbal one, and make sure you include subtitles.

4. Social media matters

Of course, you need to optimise your website and your email marketing campaigns for this mobile first era, but don’t forget how much traffic can be gained from well-targeted social media campaigns.

Mobile first strategy

Social media is a great place to start with your mobile first strategy.  Loads of people use their smartphones to access their social media.

Choose social channels that your audience engages on.  Users love when brands interact on social media and share their user-generated content.  The more you understand your followers, the better you’ll be able to create campaigns that they want to engage with.

Will your business thrive in the mobile first world?

It’s more than likely that most of your customers engage with your communications from their smartphones.

Mobile first strategy

Mobile phones aren’t going anywhere, so neither is mobile marketing.  It’s essential that you can deliver more personalised experiences to gain new customers and hold onto your loyal ones.

It’ll take some work, but if you take it one step at a time, you’ll have a killer mobile presence before you know it.

If you want help with your marketing then don’t hesitate to get in touch.

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