Automation Toolkit

Download the Marketing Automation Strategy Plan and Toolkit

by Tony Melling • 30th January 2018

Marketing Automation Strategy Plan and Toolkit Download the toolkit to access the ultimate marketing automation strategy plan. The guide will help your business with automation to improve your strategy, and for those looking to start afresh with automated messages. We’ll help you build goals and objectives and areas to consider when building a plan including […]


Web Analytics Whitepaper

Going Beyond Email: Web Analytics

by Tony Melling • 30th January 2018

In this whitepaper, we’re looking at how Web Analytics helps you understand the impact of your email marketing. The Beyond Email series covers the key stats you should also consider when analysing your email marketing campaigns – not just opens and clicks.Catch up on part one and two here. Download part 3 to see: How […]


Subject Line Swipe File

Download The Ultimate Email Subject Line Swipe File

by Tony Melling • 30th January 2018

The Ultimate Email Subject Line Swipe File Download the swipe file to access the ultimate list of email subject line formulas. The guide has been designed to help businesses using email marketing to improve their open rates, and for those looking to use tried and tested subject lines. Increase Your Open Rates Today – You’re […]


CRM Whitepaper

Going Beyond Email: CRM

by Tony Melling • 30th January 2018

In our Beyond Email series we’ve produced four whitepapers focusing on going Beyond Email marketing. As email marketers, we’re often driven by the key statistics, but we should also consider the longer-term effects of our campaigns. In this whitepaper we’re looking how integrating your email sending provider with your CRM gives you a single customer […]


Segmentation Whitepaper

Going Beyond Email: Segmentation

by Tony Melling • 30th January 2018

In our Beyond Email series we’ve produced four whitepapers focusing on going Beyond Email marketing. As email marketers we’re often driven by the facts and stats after an email campaign has been sent and may rush to look at our reports, but what are the longer terms affects following a campaign? This series looks at […]


Treat Customers as Individuals Whitepaper

Download: Treat your customers and prospects as Individuals – not Contacts

by Tony Melling • 30th January 2018

Treat your customers and prospects as Individuals – not Contacts Many businesses use outdated forms of email marketing and focus on batching and blasting large email campaigns to their full database. In this whitepaper, we cover the reasons why your business should segment data into smaller groups and work towards an email strategy that focuses […]


Common Email Marketing Mistakes

Common Email Marketing Mistakes and How to Avoid Them

by Connor Barrett • 30th January 2018

  How to Avoid Common Email Marketing Mistakes When creating an email campaign, it is important to get the design stage right.  In this blog post, we will discuss how to avoid common email marketing mistakes.  By following the advice in this post, you can ensure that you create email campaigns using techniques that work. […]


History of Email

The History of Email

by Connor Barrett • 29th January 2018

History of Email:  The Beginning Ray Tomlinson sent the first electronic message between terminals in 1971.  The message he sent would be barely recognisable to those sending media-rich content in campaigns today.  The history of email contains many significant events which have resulted in the emails that we receive today.  Although the history is important, […]


Buyer Personas for Email Marketing

Creating Buyer Personas for Email Marketing Campaigns

by Connor Barrett • 26th January 2018

  Introducing Buyer Personas Inbound marketing is all about creating content that your contacts want to read.  Sending the same message to everybody is a recipe for a marketing disaster.  You should cater for the different needs, desires and ambitions of your email recipients in the content you create.  Buyer personas are semi-fictional representations of […]


Lead Magnets for Email Marketing

Turbocharge Performance with Lead Magnets for Email Marketing

by Connor Barrett • 25th January 2018

  Introducing Lead Magnets For Email Marketing Campaigns Companies can create Lead Magnets for Email Marketing Campaigns to boost the number of leads they collect.  The term lead magnet can be used to describe a range of different resources which can be offered as an incentive to capture customer data.  Your lead magnet is a tool […]