Email Engagement

Are your Email Marketing Campaigns Engaging?

by Connor Barrett • 22nd December 2017

  How To Improve Email Engagement If you are reading this, you are likely to be an email marketing professional or somebody who wants to learn how to use email for marketing. Regardless of your background one thing is for certain: the job of an email marketer does not end when the email is sent.  Campaign […]

OMI Symbol

Daily Email Inspiration: Online Marketing Institute

by Connor Barrett • 6th December 2017

  Introduction The latest email campaign from the Online Marketing Institute promoted a discount on new certifications.  We thought it would be a great campaign to analyse as part of our #dailyemailinspiration series as we wanted to look at an email from outside the retail industry. Take a look at the campaign here: We analysed […]

Xercise4Less Email Campaign Logo

Daily Email Inspiration: Xercise4Less

by Connor Barrett • 5th December 2017

  Xercise4Less Email Campaign For our second of this week’s #dailyemailinspiration posts, we are taking a look at an email campaign from Xercise4Less. The email hit the inbox of one of our team as he is a member of the gym. Sent at the beginning of the month, on the 1st December, the email was […]

Enzo Symbol

Daily Email Inspiration: Enzo

by Connor Barrett • 4th December 2017

  Enzo Christmas Markets Email We recently received an email from Enzo Pizza Kitchen Manchester, a restaurant in Manchester City Centre. The email has an informational purpose and was sent out on the 1st December, as the Christmas season began. Local to Manchester Christmas Markets, Enzo is in the perfect location to take advantage of […]

Double Opt-In Symbol

Double Opt-In For Email Marketing

by Connor Barrett • 4th December 2017

  Using the Double Opt-in For Your Contact List When a customer signs up for a mailing list they can sign up through a single or double opt-in process. A single opt-in process simply requires the contact to submit their details to the system before they are added to the mailing list. The double opt […]

Papa Johns Email

Daily Email Inspiration: Papa Johns

by Connor Barrett • 1st December 2017

  Introduction The Papa Johns email campaign is a well-designed email promoting discounts on pizzas for the email recipient or a friend. The email contains one personalised element and good use of images to encourage the email recipient to buy pizza. Find out what we thought of the Papa John’s campaign by reading our post […]