"Data-driven marketing refers to the marketing insights and decisions that arise from the analysis of data about or from consumers."
A data-driven approach is the key to marketing success in the current climate.
Data-driven marketing was once an innovative approach to business strategy, marketing, and advertising, but it is now fundamental to business success.
There are many reasons why companies use data-driven marketing, but for the majority of them it is used to personalise and enhance the customer experience.
Throughout this guide we will take you through the considerations, the set up and the strategies that will enable you to implement data-driven marketing within your business. Before long, you will find yourself guiding your contacts to the actions you want them to take rather than following them.
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