Just Travel Cover use Wired Plus to create personalised retargeting campaigns and easily track their customer journey from point of enquiry to sale.
Transparency and the ability to understand the spend versus return was important for the business. They had previously used other platforms and cheaper providers but had found it difficult to track new enquiries and conversions.
The travel insurance provider uses our cart abandonment solution to re-engage with users who have abandoned the online quote process.
When a user abandons their online insurance quote, an automated email is triggered an hour later to encourage the user to return and complete their quote submission. As a result, Just Travel Cover has seen a significant uplift in engagement and ROI.
Results
Uplift in ROI
Increase in lead to conversion ratio
Don't just take our word for it...
My biggest challenge was to find an email platform which was easy to use, transparent, and cost-effective. I believe we have sourced this with Wired Plus.
The platform is very good. You don’t need to be an IT whizz to work around the system, which is a plus.
