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DHSC required email automation to increase sending capability, keep their database accurate, and to build complex segmentation rules.
Automation was used to centralise updates and send reminders to contacts. Reports were also required to fully understand their audience and to personalise messages based on preferences, interests, and engagement.
Results
- An extremely successful strategy for internal communications
- Ability to personalise messages and segment their audience, resulting in increased engagement
Don't just take our word for it...
The Department of Health is all about driving a personal relationship with the public. Using personalisation and behavioural details, we appear as though we’re emailing our audience personally and directly, but instead we’re building an email in just a few clicks. This has really helped us to show we care about individual people, rather than treating our audience as one mass group.
