Department of Health & Social Care

  • B2C
  • Public Sector
  • Self Service Client

DHSC required email automation to increase sending capability, keep their database accurate, and to build complex segmentation rules. 

Automation was used to centralise updates and send reminders to contacts. Reports were also required to fully understand their audience and to personalise messages based on preferences, interests, and engagement.

Results

  • An extremely successful strategy for internal communications
  • Ability to personalise messages and segment their audience, resulting in increased engagement

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