Analyse your Results

Easily see what’s working in your campaigns and what’s not. Determine who your most engaged contacts are so you can make smarter, data-driven decisions.

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Work smarter, not harder

Data on its own is pretty useless, but Wired Plus gives you all the tools you need so you can translate your results. We make it easy to see what’s working, and what’s not. Track every digital touchpoint your customers have with you, from email clicks to survey submissions and focus your efforts.

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Smarter Contact

Focus on your active segments that are engaging, converting and driving a return. Plus use their own behaviours to better target your messaging and campaigns

  • Smart Segments
    Smart Segments

    Use your contacts’ data to your – and their – advantage. With our advanced segmentation logic, your targeting options are endless. Send your contacts customised content based on their individual preferences, so they feel like you’re speaking to them on a personal level.

  • Lead Scoring
    Lead Scoring

    Pinpoint your hottest prospects and put your marketing and sales teams on the same page. Rank your contacts by assigning point values to different criteria and actions to identify those who are most interested. Pick the actions that reflect high engagement with your brand, then apply point values for each one.

Smarter Data

Take the guesswork out of your analysis. Get a complete end-to-end view of your customers and campaigns.

  • Real Time Reports
    Real-Time Reports

    Get a better understanding of how your marketing campaigns are performing. Easily share, analyse and act on your data with graphical reports, fully exportable data, automated email updates and personalised reports.

  • KPI Dashboard
    KPI Dashboard

    Easily measure your progress towards your goals. Instead of sifting through your data every time you need a report, have our visual KPI dashboard do the work for you. Organise all your KPIs into a neatly formatted report so that everyone can have an insight into their current performance.

Smarter Tracking

Take the mystery out of what your customers are thinking. Find out what engages your segments the easy way and use it to optimise future campaigns.

  • web track
    Web Track

    Turn your anonymous browsers into loyal customers. Track activity on your webpages, time spent on the page, and the devices used. Using Web Track allows you to connect your email campaign clicks with website activity so you can then produce targeted emails, segments and automated workflows.

  • AB Testing
    A/B Testing

    Drive great results using our multivariant testing tools. Increase engagement and learn what works best for your contacts. Test, analyse and tweak your campaigns with our split testing functionality.

Customer reviews

Danielle Palfreeman

We have a dedicated account manager who is always on hand to answer questions regarding everything from design, database collection and GDPR. Thankfully for me, no question is too silly and the customer representative's patience and clear explanations make our campaigns work harder for us.


Danielle Palfreeman

NP Structures

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